There’s something satisfying about building things from scratch.
It feels earned.
But recently, I discovered something that changed the way I look at online business completely:
The shortcut worked better.
And I’m talking real results: more leads, faster setup, and sales on Day 1 — all without building from the ground up.
Let me explain.
The Test: Build Two Funnels
I challenged myself to build and launch two different funnels:
- One built entirely from scratch — content, videos, emails, everything
- One using only PLR content from the Video Courses Collection, rebranded and automated
Guess which one performed better?
The PLR Funnel Strategy
I chose a course on digital product creation from the collection.
In 3 days:
- Customized the cover and intro
- Recorded a 90-second welcome video
- Built the funnel in GetResponse
- Added an affiliate upsell for Tube Mastery & Monetization 3.0
Launched it the next morning.
The Results (You Might Not Believe This)
| Metric | From-Scratch Funnel | PLR Shortcut Funnel |
|---|---|---|
| Build Time | 3 Weeks | 3 Days |
| Leads in First 48hrs | 41 | 52 |
| Tripwire Conversions | 6 | 10 |
| Upsells (Tube Mastery) | 1 | 3 |
I made more sales, generated more leads, and spent 1/7th the time doing it.
And the kicker? The shortcut funnel looked more professional — because the content was designed by pros.
Why the Shortcut Wins
Let’s be honest — most marketers don’t fail because their content sucks.
They fail because they never finish.
They get stuck:
- Writing
- Editing
- Designing
- Automating
PLR content skips all of that.
When you use something like the Video Courses Collection, you get:
- 700+ rebrandable, ready-to-sell video courses
- Built-in slide decks and checklists
- Licensing to edit, resell, and keep 100% profit
- Instant products that look like they took months to create
It’s the shortcut — and it works.
About That Upsell…
The secret weapon in my funnel?
➡️ Tube Mastery & Monetization 3.0
It turned a simple lead magnet funnel into a full-stack income system.
I mentioned it in my welcome video, added it as a “Next Step” on the thank-you page, and included it in the email sequence.
3 people took the upsell in 48 hours.
What This Means for You
Stop overbuilding. Start launching.
You don’t have to reinvent everything. You just have to make it yours.
- Customize
- Rebrand
- Position
- Launch fast
- Iterate later
If I can do this in 3 days, so can you.
📌 Explore More Posts Across My Blog Network:
MarketingWithMichaelELee.com – How I Launched a High-Converting Funnel in 72 Hours Without Creating a Thing
LeeOneMedia.com – The Funnel Shortcut Challenge: 3 Days vs 3 Weeks
MichaeleLeeReviews.com – Can You Launch a 6-Figure Funnel Without Creating Anything From Scratch?
MichaalLeesReviews.com – Would You Take the Shortcut If It Worked Better?
🔗 You don’t have to struggle to launch.
👉 Start with the Video Courses Collection and launch something this weekend.