,Let me tell you what happened when I ran an experiment…
I launched two digital products.
One was created 100% from scratch. The other? Built using a PLR video course from the Video Courses Collection.
I tracked everything — time, effort, cost, conversions.
The difference?
Shocking.
Product #1: My From-Scratch Course
This one was all me. Here’s how it played out:
- Idea to Launch: 6 weeks
- Time Spent: 48+ hours
- Tools Used: Screen recorder, Canva, editing software, mic, slides
- Issues: Recording errors, editing delays, script rewrites
By the time I was done, I felt burnt out. I was proud of the course — but exhausted.
Result:
18 leads, 2 sales
Product #2: PLR Video Course Rebrand
This time, I started with a ready-made video series from the Video Courses Collection.
My steps:
- Renamed the course
- Swapped slide branding
- Recorded a 60-second welcome video
- Created a simple PDF bonus
- Set up a basic funnel
Total time? Under 4 hours.
Launch window? 3 days.
Result:
67 leads, 11 sales
The Surprising Takeaways
I expected the DIY course to outperform the PLR one.
After all, I poured myself into it.
But the opposite happened.
Why?
Because speed, clarity, and ease win. Always.
PLR gave me more time to promote. More energy to engage. And faster momentum.
Which Should You Choose?
If you’re asking:
“Should I start from scratch or use PLR?”
Here’s my honest answer:
- If you’ve never launched anything before — use PLR.
- If you want fast validation — use PLR.
- If you’re testing a niche — use PLR.
Once you’ve built momentum? THEN go all-in on creating from scratch if you want.
But until then?
The Video Courses Collection is your launchpad.
No Shame in Starting Smart
Some people feel weird using PLR.
I used to.
Then I realized: the top marketers use leverage.
- They license content.
- They outsource.
- They repurpose like crazy.
This is no different.
Except now, the content is professional, high-quality, and completely brandable.
Final Verdict: PLR for the Win
I’ll never stop creating from scratch — when it makes sense.
But for launching fast?
Building my list?
Testing offers?
PLR wins every time.
And the Video Courses Collection gives you more than enough to build your business.
If you’re still stuck at “idea,” it’s time to move to “income.”
This is how you get there.
📌 Explore More Posts Across My Blog Network:
MarketingWithMichaelELee.com – Why Every Beginner Should Start With PLR Video Courses
LeeOneMedia.com – The System That Helped Me Build 3 Funnels in 10 Days
MichaeleLeeReviews.com – What I Learned From Rebranding 5 Video Courses
MichaalLeesReviews.com – I Tried Launching With and Without PLR: Here’s the Difference