Would You Take the Shortcut If It Worked Better?

There’s something satisfying about building things from scratch.

It feels earned.

But recently, I discovered something that changed the way I look at online business completely:

The shortcut worked better.

And I’m talking real results: more leads, faster setup, and sales on Day 1 — all without building from the ground up.

Let me explain.

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The Test: Build Two Funnels

I challenged myself to build and launch two different funnels:

1. One built entirely from scratch — content, videos, emails, everything
2. One using only PLR content from the Video Courses Collection, rebranded and automated

Guess which one performed better?

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The PLR Funnel Strategy

I chose a course on digital product creation from the collection.

In 3 days:

• Customized the cover and intro
• Recorded a 90-second welcome video
• Built the funnel in GetResponse
• Added an affiliate upsell for Tube Mastery & Monetization 3.0

Launched it the next morning.

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The Results (You Might Not Believe This)

Metric	From-Scratch Funnel	PLR Shortcut Funnel
Build Time	3 Weeks	3 Days
Leads in First 48hrs	41	52
Tripwire Conversions	6	10
Upsells (Tube Mastery)	1	3

I made more sales, generated more leads, and spent 1/7th the time doing it.

And the kicker? The shortcut funnel looked more professional — because the content was designed by pros.

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Why the Shortcut Wins

Let’s be honest — most marketers don’t fail because their content sucks.

They fail because they never finish.

They get stuck:

• Writing
• Editing
• Designing
• Automating

PLR content skips all of that.

When you use something like the Video Courses Collection, you get:

• 700+ rebrandable, ready-to-sell video courses
• Built-in slide decks and checklists
• Licensing to edit, resell, and keep 100% profit
• Instant products that look like they took months to create

It’s the shortcut — and it works.

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About That Upsell…

The secret weapon in my funnel?
➡️ Tube Mastery & Monetization 3.0

It turned a simple lead magnet funnel into a full-stack income system.

I mentioned it in my welcome video, added it as a “Next Step” on the thank-you page, and included it in the email sequence.

3 people took the upsell in 48 hours.

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What This Means for You

Stop overbuilding. Start launching.

You don’t have to reinvent everything. You just have to make it yours.

• Customize
• Rebrand
• Position
• Launch fast
• Iterate later

If I can do this in 3 days, so can you.

📌 Explore More Posts Across My Blog Network:

MarketingWithMichaelELee.com – How I Launched a High-Converting Funnel in 72 Hours Without Creating a Thing
LeeOneMedia.com – The Funnel Shortcut Challenge: 3 Days vs 3 Weeks
MichaeleLeeReviews.com – Can You Launch a 6-Figure Funnel Without Creating Anything From Scratch?
MichaalLeesReviews.com – Would You Take the Shortcut If It Worked Better?

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🔗 You don’t have to struggle to launch.
👉 Start with the Video Courses Collection and launch something this weekend.