Product Reviews

Marketing Ideas Curation – Nuggets of Wisdom to Supercharge Your Strategy

Just like content curation—sorting through tons of information to pick out the golden nuggets—I’ve gathered some of my favorite marketing ideas and insights from the past few weeks to share with you. These aren’t just theories; they’re actionable tips that can transform how you engage with your audience, promote your brand, and drive results.

Let’s dive in.

On Social Media: Stop Talking to Yourself

Are you engaging in meaningful conversations on social media, or are you broadcasting into the void?

Social media is like a party:

If you stand in the corner and talk to yourself, people might ignore you (even if you’re saying something amazing).
But if you join a group conversation, share your thoughts, and add value, people will listen—and want to hear more.

Action Tip: Engage with leaders and customers in your niche. Comment on their posts, share their content with your insights, and build real connections. The more you engage, the more others will engage back.

On Facebook: Pay to Play

Facebook’s organic reach is about 6%—a far cry from the golden days when your posts reached most of your audience.

While it’s frustrating, you can still win on Facebook by:

Boosting Posts: Even a small budget can help you reach thousands of targeted users.
Testing Ads: Use Facebook’s Power Editor to create multiple ads, tweaking one element at a time. This A/B testing approach helps you pinpoint what resonates without overspending.

On Audience Engagement: Talk About Them

Want to grab attention fast? Don’t talk about yourself—talk about your audience.

Example:
A press release saying, “Our business doubled revenue this year” might not interest anyone.
But if you write, “Here’s how this new marketing method is helping businesses double revenue while lowering costs for customers,” you’ve got a winner.

On Email Subject Lines: Keep It Personal

Did you know that one of the highest-performing subject lines is simply “Hey”?

Why?

It’s short and personal, like a message from a friend.
It stands out among longer, formal subject lines.

Challenge: Brainstorm other one-word subject lines that feel friendly and personal. Use them to test open rates.

Bonus Tip: If you’re using Gmail, add a line of === or *** at the start of your email. This creates white space under the subject line, making your email stand out in a crowded inbox.

If Amazon Does It…

Amazon is a global e-commerce giant, yet they still invite customers to share their purchases on Facebook, Twitter, and email.

If a company as massive as Amazon actively asks for customer referrals, shouldn’t we? Make it easy for your customers to spread the word about your business—it’s free marketing.

Promoting Your Customers: Build Loyalty

If you’re in a B2B niche, spotlighting your customers can foster loyalty and generate valuable insights.

Action Tip:

Interview a customer about their business successes and challenges.
Publish the interview as a podcast, blog post, or video.

This approach not only strengthens relationships but also provides content that’s valuable to your audience.

On Branding: The Pepsi vs. Coca-Cola Lesson

Remember the Pepsi Challenge? Despite winning blind taste tests, Pepsi remains #2 to Coca-Cola. Why? Branding.

Branding goes beyond the product—it’s about the perception and emotional connection you build with your audience. Keep this in mind as you shape your brand’s identity.

Final Thoughts: Take Action

From engaging on social media to testing subject lines, from leveraging Facebook ads to spotlighting your customers, each of these ideas offers an opportunity to refine and elevate your marketing strategy.

Let’s turn these ideas into action and make this month your most successful yet.

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Michael Lee